Pursuant to Article 21, paragraph 1 of the Decision on Advertising in the Territory of the City of Smederevo (“Official Gazette of the City of Smederevo”, No. 1/2020, consolidated text) and the Programme of Sites for Placing Advertising Media in Public Areas of the City of Smederevo (“Official Gazette of the City of Smederevo”, No. 4/2026),
the City of Smederevo, Commission for the Selection of Users of Advertising Sites in the Territory of the City of Smederevo, issues the following
Public call for applications for the selection of users of sites for placing advertising media in public areas of the City of Smederevo
The following vacant sites for placing advertising media are hereby advertised:
| No. | Location code | Location | Cadastral plot no., Smederevo cadastral municipality | Dimensions of the advertising medium (m) | Type of advertising medium | Starting fee |
|---|---|---|---|---|---|---|
| 1. | 1 | Šalinačka bb (near JYSK) | 13322/1 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 2. | 2 | Šalinačka bb (near Galerija podova) | 604/4 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 3. | 3 | Šalinačka bb (near Tehnopan) | 604/4 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 4. | 4 | Omladinska Street (near the bus station) | 1309/1 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 5. | 5 | Save Nemanjića Street (opposite the Grammar School) | 1469 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 6. | 6 | Karađorđeva Street (near Primary School “Dimitrije Davidović”) | 1054/1 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 7. | 7 | Karađorđev dud Square | 1230 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 8. | 8 | Šalinačka Street (flyover near the market) | 1502/2 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 9. | 9 | Junction of Đure Daničića and Vojvode Stepe streets | 1563/1 | Maximum 4.00 × 3.00 m | Advertising panel with LCD or LED electronic display | RSD 219,000.00 |
| 10. | 10 | Đure Daničića Street (near the Sports Hall) | 13344 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 11. | 11 | Karađorđeva Street (near the junction with S. Markovića) | 768 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 12. | 12 | Corner of Proleterska and Đure Daničića streets | 8328/1 | Maximum (3.00 × 2.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 219,000.00 |
| 13. | 13 | Šalinačka Street (in front of the EPS building) | 13319/2 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 14. | 14 | 17. oktobra Street (opposite the Green Market) | 1923/1 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
| 15. | 15 | Goranska Street (near the Stadium) | 13325 | Maximum (4.00 × 3.00 m) × 2 | Advertising panel with LCD or LED electronic display | RSD 438,000.00 |
Technical specifications of the required DOOH PLAYER for broadcasting content with support for programmatic advertising:
1. Support for programmatic advertising standards
The DOOH player must be compatible with the applicable programmatic advertising standards and enable the reception, processing and display of video, static and dynamic creative content via the relevant industry protocols (e.g. OpenRTB, VAST or equivalent standards).
2. Dynamic real-time content management
The system must allow integration with external real-time data sources for the automatic adjustment and display of advertising content in line with predefined rules and parameters.
3. Reliable operation with limited internet connectivity
The DOOH player must provide local caching and advance downloading of media content, ensuring continuous playback without interruption or delay caused by slow or unstable internet connections.
4. Monitoring and verification of displayed content
The system must give the administrator remote visibility of the content shown on the LED display, including the ability to verify active campaigns and the display of creatives in real or near-real time.
5. System compatibility and scalability
The DOOH player must be designed to allow integration with existing and future digital advertising management systems without the need for significant hardware changes.
The starting bid amount for a given location is set for each individual site according to the type and surface area of the advertising medium and the period for which it is placed.
The final bid is the fee offered by the bidder, which may not be lower than the starting fee.
The fee for the use of a site for placing advertising media is paid as follows: the difference between the amount offered by the most favourable bidder in the Public Call procedure and the starting fee set by the Public Call is paid in a single instalment within 30 days of the conclusion of the contract, to account No. 840-714566843-84, reference number 2409207103, while the remainder is paid in accordance with the separate decision on fees for the use of public areas.
The criterion applied by the Commission for the Selection of Users of Advertising Sites in the Territory of the City of Smederevo when selecting the most favourable bidder is the amount offered for the site for placing advertising media.
The contract for the use of a site for placing advertising media is concluded for a period of up to 5 (five) years.
Domestic and foreign legal entities and individuals, or sole traders, are eligible to take part in the Public Call provided that they:
1. are registered to provide advertising services
proof: an extract from the SBRA register;
2. have settled their liabilities due to the City of Smederevo in respect of original public revenues up to the date of publication of the Public Call
proof: a certificate from the Local Tax Administration;
3. have paid a deposit of 20% of the starting bid amount for the location concerned
proof: confirmation of payment of the deposit.
The deposit is paid to the account of the Smederevo City Administration (deposits), account No. 840 -1089804-04, reference number 97-03714566.
Foreign legal entities or sole traders must submit a written bid in Serbian within the deadline set by this Public Call.
Documents in a foreign language must be submitted with a certified translation into Serbian.
Several related legal entities within the meaning of the Law on Companies may only take part jointly and must submit a joint participation agreement with their bid.
Several legal entities or individuals wishing to take part jointly must submit a joint participation agreement with their bid.
The joint participation agreement governs the mutual relations in the joint participation, the percentage share in settling the obligations related to submitting the bid, details of the joint representative and their powers, etc.
The application with the bid for the Public Call contains:
1. details of the applicant:
- for legal entities: name and registered office, extract from the SBRA register, registration number, tax identification number;
- for sole traders: the sole trader’s first name and surname, address, identity card number, unique master
citizen number, business name, registration number, tax identification number;
for individuals: first name and surname, unique master citizen number, residential address;
2. details of the site, structure and advertising media for which the application is submitted;
3. the manufacturer’s technical specification clearly showing the player’s performance;
4. the bid number and the individual location for which the application is submitted;
5. the amount offered as the initial fee for the use of the site for placing structures or advertising
media, which may not be lower than the starting fee given in the Public Call.
Note: the application must be signed by the applicant’s authorised person.
The application is submitted on the standard form, which forms an integral part of this Public Call and can be downloaded from the website of the City of Smederevo, www.smederevo.ls.gov.rs
A separate application must be submitted for each individual location set out in the Public Call.
The deadline for submitting applications is 15 (fifteen) days, starting from the day after the Public Call is published in the daily newspaper “Večernje novosti” and on the website of the City of Smederevo.
Applications for the Public Call are submitted to the following address: City Administration of the City of Smederevo, Department for Urban Planning, Construction, Investment, Property and Legal Affairs and Utility Services, Commission for the Selection of Users of Advertising Sites in the Territory of the City of Smederevo, Omladinska 1, 11300 Smederevo, in a sealed envelope marked “Application for the Public Call for the Selection of Users of Advertising Sites: DO NOT OPEN”, in person at the filing office of the City Administration of the City of Smederevo or by registered post.
The back of the envelope must state the name, address or registered office of the applicant, a contact person and a telephone number.
All applications that reach the City Administration of the City of Smederevo, via the Department for Urban Planning, Construction, Investment, Property and Legal Affairs and Utility Services, addressed to the Commission for the Selection of Users of Advertising Sites in the Territory of the City of Smederevo, in person or by post, by 14 August 2026 at 1500 will be considered timely. The date on which the application and documentation are handed in at the post office is considered the date of submission to the filing office of the City Administration of the City of Smederevo.
The opening of the written bids is public and may be attended by any interested person.
The conditions for conducting the procedure for granting the use of sites for placing advertising media are also met if only one bidder submits a bid, provided that it is timely and complete.
Immediately before the Commission begins its work, representatives of applicants attending the opening of applications must submit to the Chair of the Commission a power of attorney bearing a number, date and the signature of the responsible person and stating the location to which it refers.
If two or more bidders offer the same amount in the procedure, the Commission will invite the bidders who offered the same amount to submit, within 3 (three) days of receiving the invitation, a new sealed written bid with an amount higher than their previous bid. The Commission will open the new bids and determine the most favourable bidder.
If the bidders do not submit a new bid within 3 (three) days, or if they submit new bids for identical amounts, the Commission will select the most favourable bidder by drawing lots.
Participants in the written bidding procedure who are not selected as the most favourable bidder are entitled to a refund of their deposit within 8 (eight) days of the adoption of the decision on granting the use of the advertising site.
All participants in the Public Call must state in their application the account number to which the deposit is to be refunded.
If the bidder selected by the Commission as the most favourable withdraws from the use of the public area or does not conclude the contract of use, the procedure will be repeated and the bidder will lose the right to a refund of the deposit.
Applications containing a bid lower than the starting fee given in this Public Call, as well as late and incomplete applications, will not be considered by the Commission and will be rejected by a separate conclusion.
The public opening of applications will take place on 18 August 2026, starting at 1200, on the premises of the City Administration of the City of Smederevo, Omladinska 1, Smederevo, in the Assembly Hall of the City of Smederevo.
After the opening of the written bids, the Commission will, within 8 (eight) days, draw up a proposal for a decision granting the use of the site for placing advertising media to the most favourable bidder and submit the proposal, together with the minutes, to the City Council of the City of Smederevo.
All information can be obtained by telephone on 026/672-724, ext. 1631, or in office no. 31 at the City Administration of the City of Smederevo, from 800 to 1430. Contact person: Mirjana Mišić Ignjić, mobile 064 8449136.
*** The application form for the public call for applications for the selection of users of sites for placing advertising media in public areas of the City of Smederevo can be viewed or downloaded here.